ABOUT HOSIKARI STORY
Radiant with starlight, HOSIKARI lets you shine uniquely in the fashion galaxy
Brand Vision:
HOSIKARI’s vision is to become an international brand leading in fashion trends, blending Eastern and Western cultures, and providing wearers with endless beautiful experiences, inspired by the spirit of starlight women.
Brand Mission:
HOSIKARI’s mission is to convey the warmth, resilience, independence, and adventurous spirit of women through uniquely designed and creative fashion. We are committed to exploring the fusion with traditional culture and promoting the multi-faceted charm of women in fashion creation, offering each wearer a unique and profound fashion experience.
HOSIKAR STORY
The enchanting journey of HOSIKARI began in 2019 when it was founded in Shanghai. The brand name “HOSIKARI” is derived from the Japanese words “hoshi”, meaning “star,” and “hikari” , meaning “light,” symbolizing the aspiration to bring wearers the serendipitous experience of glimpsing starlight. Our design style cleverly blends Western simplicity with Eastern charm, showcasing a unique temperament of warmth and resilience in women.
The inspiration behind HOSIKARI’s 2023AW Autumn/Winter collection is the legendary Chinese aviator, Ms. Li Xiaqing, the first female pilot in China. In 1926, at the age of fourteen, Li Xiaqing entered the film industry and became a lead actress. However, in 1929, at the height of her fame, she chose to end her acting career and pursue further education in Europe. A chance encounter with a flight performance in Paris ignited her desire for aviation. Subsequently, she enrolled in the Geneva Aviation Academy in Switzerland, becoming the first Chinese person to obtain a Swiss pilot’s license, affectionately known as the “Eastern Dragonfly” by her instructors.
HOSIKARI pays tribute to this remarkable woman with the current collection. The designs seamlessly blend elements of pilot attire with the fashion trends of the 1920s and 1930s. Combining sturdy and robust suede materials with soft and flowing silk fabrics, the collection presents a diverse portrayal of women—independent, gentle, resilient, and imbued with a spirit of adventure. This is a homage to Li Xiaqing’s legendary journey and a celebration of the multi-faceted allure of women. Each design uniquely interprets the spirit of the starlight woman, offering wearers a more profound and enriching fashion experience.
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